Clear PR is well recognised for its effectiveness at converting PR coverage into positive retail uptake. Having worked for a major grocery multiple, CPR knows the retail industry from the inside out. However, the bulk of work involves developing retail communications, working on successful buyer relations and providing regular coverage that stimulates retailers to stock or restock products. Consultants have spoken at key retailer events in the gardening and DIY industry, and have regular feature slots in key retail publications.
MIND THE MESSAGE, SECURE THE DELIVERY
Understanding what support retailers need to make successful, profitable sales is key to CPR’s retail relations programmes. From regular retailer newsletters, forums and conferences to sponsorships and awards, CPR gives its clients high profiles in the right places to influence uptake. Press releases are still a cost effective way of prompting retailers with a reason to stock for a particular season or opportunity. Separation charge management keeps a lid on the related costs. Links with retailers’ own social media initiatives also pays dividends. Brand influence and recognition underpins all of CPR’s activities in retail relations, creating opportunities and maximising brand reach.